Digital Marketing for a Coffee Shop

Overview


Jason’s New Coffee shop was located in a high street with many corporate offices around.He has a social media presence and paid listing on few popular local directories. He also got a nice looking website using WIX. However his biggest challenge was to keep the engagement on all these platforms so his customers can spread his brand name and also to get repetitive customers by making them feel good about their unique menu items and of-course taste. Jason was interested in learning how he can bring  more followers but for some reason he didn’t commit to spend time on social media creating all the noise it required to gain followers and keep engagement going. When he contacted us we dive deeper to understand his value proposition. Based on the discussion we had we knew that his location was mostly crossed by Millennial who work in nearby office. However he was stuck in their old ways of reaching older customers and needed help bringing more customers to a younger audience. Our target was the Millennial customer and we used Facebook Instagram to drive them more traffic one of our campaigns we helped drive increased revenue with in a month.

 

 

Challenges


They had the common challenge how we can bring more customers footprint during non-peak hours without spending too much on discounting menu-items and cutting down employee base.

Solutions


AGS created a full cycle marketing road map for the coffee shop, and executed the strategy by outsourcing the marketing operations and advertisement operations to our global business operations center located in the heart of India. This area have a huge pool of talented English speaking work force which have the capability to run these operations 24X7 without any boundaries .

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Scoreboard

  • +2.64% sessions
  • +12.35% average session duration
  • +25.47% pageviews
  • -53.21% bounce rate
  • +22.23% pages per session
  • +22.23% growth in sales

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